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Entering her 12th season with leading Canadian plus-size retailer ADDITION ELLE, supermodel Ashley Graham launches her Dark Beauty collection just in time for the sexiest time of the year, Valentine’s Day. Showcasing details of Magenta Bliss and Black Leopard lace, this collection exhibits drama and sexiness. The 10-piece collection is meant to be mixed and matched to create a perfect and unique look. Ashley is an inspiration to all women with her body positivity message exuding confidence that is reflected in her lingerie line with Addition Elle. Features like delicate eyelash lace trimmings and bold wide-width straps exemplifies that comfort, fit and style are never compromised. The details and designs such as the Hematite hardware, seductive zipper and of course Ashley’s signature bow were carefully crafted to embody a sultry mood. Each adorned piece will complement every curvy woman’s look. Find all these must-have pieces at and select ADDITION ELLE stores across Canada as of mid-January 2017. Shop online at: Facebook: Twitter: Pinterest: Instragram: ABOUT ADDITION ELLE Addition Elle has over 30 years of experience in delivering trendy, flattering and fashionable clothing for plus size women across Canada and the United States. Addition Elle's ready-to-wear collections of intimates, sportswear, outdoor active wear and career apparel are designed to inspire customer to look and feel their personal best in every aspect of life. With over 100 retail locations across Canada and brand name recognition in U.S. department stores such as Nordstrom and Lord & Taylor, Addition Elle promises to deliver "fashion democracy" to its customers, a philosophy grounded in the belief that style isn't limited by size. Addition Elle fashions can be purchased in-store or online at